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The Long Tail: Why the Future of Business Is Selli
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Minnesota
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Author: Chris Anderson
Publisher: Hyperion
Category: Book
List Price: $24.95
Buy Used: $12.76
You Save: $12.19 (49%)
New (46) Used (42) Collectible (1) from $12.76
Avg. Customer Rating: 100 reviews
Sales Rank: 374
Media: Hardcover
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.4 x 1
ISBN: 1401302378
Dewey Decimal Number: 658.802
EAN: 9781401302375
ASIN: 1401302378
Publication Date: July 11, 2006
Availability: Usually ships in 1-2 business days
Condition: No marks, folds, or tears in text. Barely noticeable wear to dustjacket from storage. Same day shipping.
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Book Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces: it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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